MOVEMEANT backs and builds boutique fitness & wellness — we run the studio, build the software, and put data and AI to work, so the community you’ve built has the systems to scale with it.
We are meant to move.
Every system that keeps us well was tuned over millions of years by motion. We’ve spent a century engineering it out. MOVEMEANT was built on the opposite conviction — that we are meant to move, by nature and by design.
MOVE Studio is where we proved it, one mat at a time. MOVEMEANT Ventures is that same belief, scaled: we back the people who get others moving — because capital, deployed with intention, is just momentum in another form.
Boutique fitness and wellness is one of the most loyal, highest-frequency consumer categories there is. People build their week around it.
But many studios grow faster than their systems do — data, brand, and pricing get left for later. The loyalty is already there. That loyalty is the opportunity.
MOVEMEANT takes positions in studios with loyal communities and room to grow on the business side — then builds the systems, data, and brand to close the gap.
We take majority positions and run the playbook ourselves — not from a deck, from inside the studio.
We incubate the software and brands the category lacks — built from inside a real, operating studio.
Data, AI, and automation so studios price with confidence, fill the calendar, and keep members coming back.
Two holdings today and a pipeline taking shape. We don’t advise from the sidelines — we operate.
Boutique hot yoga, mat pilates, sculpt & reformer studio in Seven Fields / North Pittsburgh. Where the playbook gets run, refined, and proven before it ships anywhere else.
An AI-powered class-sequencing platform for yoga & pilates instructors and studios — turning an hour of class planning into minutes. Exactly the kind of tool the category never had.
More in active diligence and development across studios, wellness, and technology. Names withheld until close.
The same three moves, whether we own it or advise it.
The category is starved for software. We build the tools studios actually need — proven inside our own before they ship to yours.
Premium space shouldn’t sit idle. We fill the calendar and make every hour of the floor work harder.
A loyal community is permission to price with confidence — turning goodwill into recurring, expanding revenue.
However you start, the operating playbook is the same. Pick the level of collaboration that fits where you are.
The playbook as a service: audits, systems, technology, and hands-on guidance. The expertise, without a partner on your cap table.
Growth capital plus hands-on operating. Aligned incentives, skin in the game on both sides — someone in the boat rowing with you.
We take operating ownership and run the playbook end to end — built for succession or a clean, well-stewarded exit.
If you’ve got the community, we’ve got everything else. Tell us where you are.
